CHERRY expands expertise in the medical and industrial sectors and simplifies its own brand world

08/2024 - Back to overview

CHERRY is expanding its expertise and innovative capacity in the medical and laboratory sector and integrating Active Key GmbH, which was acquired in 2021, into CHERRY Digital Health.

Auerbach, 1 August 2024 – CHERRY, the world's leading manufacturer of computer input devices and switches for mechanical keyboards, is expanding its expertise and innovative capacity in the medical and laboratory sector and integrating Active Key GmbH, which was acquired in 2021, into CHERRY Digital Health.

Active Key GmbH becomes an official part of Cherry Digital Health GmbH. With the full integration of the subsidiary, CHERRY is consistently continuing on its path of merging all business areas into one global brand. The portfolio of the CHERRY Digital Health division is thus complemented by unique solutions for use in the hygiene and medical, industrial, POS and office sectors.

Innovative solutions for excellence in digital healthcare

Active Key GmbH was founded in 2005 and since then has been offering solutions for hygienic input devices that are characterised by particularly high durability, ease of use and reliability. Chip card and magnetic card readers are also part of the portfolio. "What began in 2021 with the integration of Active Key GmbH is now coming to a glorious conclusion with the change of name and inclusion in the CHERRY brand. We are delighted to now also belong to CHERRY by name and thus unmistakably. The cross-industry network and excellent sales channels offer great added value, especially for our customers. We will utilise this potential even more and expand our portfolio," explains Stefan Leitz, who was previously Head of Business Development at Active Key GmbH and is now Director Global Business Development & Sales for Cherry Digital Health.

Strong symbol for the expansion of the CHERRY Group

"The change of name and rebranding of Active Key GmbH are the final steps in the integration into Cherry Digital Health and strategically important steps in the targeted further development of our products in the medical sector," reports Gerrit Schick, Managing Director of Cherry Digital Health GmbH. "The standardisation enables us to keep our brand promise 'Enter Excellence' in the healthcare sector as well. The uniform brand identity not only strengthens our portfolio, but also clearly symbolises our clear intention to further expand our role as a hardware, software and service provider."