CHERRY XTRFY brings cutting-edge technology to the new Red Bull Gaming Garden in Munich
11/2024 - Back to overview
Attention gaming fans: The Red Bull Gaming Garden in the SAP Garden is a new attraction for the e-sports scene in Munich, and CHERRY XTRFY is right in the middle of it.
Munich, November 6, 2024 – Attention gaming fans: The Red Bull Gaming Garden in the SAP Garden is a new attraction for the e-sports scene in Munich, and CHERRY XTRFY is right in the middle of it. Thanks to the partnership between Red Bull and CHERRY XTRFY, gamers can now enjoy state-of-the-art gaming equipment and take part in unique events. CHERRY plans to strengthen the local gaming community in the long term.
Since its opening at the end of September, the SAP Garden has established itself as an innovative hotspot for sport and entertainment in the heart of Munich. With the Red Bull Gaming Garden, a central platform for e-sports enthusiasts and gaming fans is now also being created, which, in cooperation with CHERRY, will make the SAP Garden a permanent focal point for the scene. CHERRY's subsidiary CHERRY XTRFY supports the Red Bull Gaming Garden as part of the exclusive cooperation and provides high-quality peripherals for all gaming setups. In addition to the distinctive branding on site, the company is planning its own events and a gaming event series to actively promote the community and create a unique gaming experience.
“Our partnership with the Red Bull Gaming Garden is more than just a collaboration - it's a statement. CHERRY XTRFY stands for innovation and quality. We have set ourselves the goal of taking the gaming community to a new level. With this collaboration in the heart of Munich, we are showing what gamers can expect from us: Cutting-edge technology that inspires and creates opportunities to make a lasting impact on the gaming scene,” announces Tanja Knahn, Head of Brand & Communication Cherry SE.
A gaming paradise for professionals and hobby gamers alike
Since its opening on September 27, the Red Bull Gaming Garden has been a hive of activity. Every Wednesday to Sunday, guests have the opportunity to immerse themselves in an inspiring gaming atmosphere and connect. But it's not just the atmosphere that creates a unique ambience - the futuristic design, the comfortable setups and the appealing canopy guarantee a completely new gaming experience. Thanks to CHERRY XTRFY, the seats are optimally equipped: from the ultra-fast M68 Pro wireless mouse to the MX 3.1 keyboard, the HC 2.2 headset and the Ngale X microphone, everything is there to take gaming performance to the next level.
Streaming fans and creators can broadcast Let's Plays and live streams directly from the Red Bull Gaming Garden. But that's not all: in future, other events such as boot camps, community events and information events for parents and children will turn the Red Bull Gaming Garden into a meeting place for gaming enthusiasts from the entire DACH region.
Grand opening with stars of the gaming scene
The open house day on September 28 attracted numerous prominent guests from the gaming scene. Twitch streamers such as NoWay4u_Sir, Mexify and Karni did not miss the opportunity to experience the new Red Bull Gaming Garden in person. Red Bull player Amar was also on site and took a close look at the location during the EHC Red Bull Munich game against the Buffalo Sabres. High-caliber visitors are also expected here in the future: In addition to gaming and e-sports events, regular meet & greets are planned to bring the gaming community closer together and create new encounters.