CHERRY Expands Distribution Partnership with TD SYNNEX in the EMEA Region

03/2025 - Back to overview

CHERRY announces a strategic expansion of its distribution partnership with TD SYNNEX (SNX).

Munich, Germany, March 20, 2025 – CHERRY, a global leader in high-quality peripherals and input solutions, announces a strategic expansion of its distribution partnership with TD SYNNEX (SNX). This collaboration strengthens CHERRY’s market presence in the EMEA region, offering partners innovative input devices that meet the growing demand for high-performance, ergonomic, and reliable solutions across various market segments – from retail and B2B to healthcare.

"TD SYNNEX is one of the leading distributors in Europe with a vast network of partners. This collaboration enables us to make our high-quality peripheral solutions accessible to an even broader audience," explains Alexander Hecker, Senior Vice President Global Peripherals at Cherry SE. "Our products are synonymous with exceptional quality, durability, and innovative technologies – designed to meet the evolving demands of the modern workplace."

CHERRY’s award winning portfolio includes a wide range of keyboards and mice designed for precision, comfort, and efficiency. The partnership with TD SYNNEX reinforces CHERRY’s commitment to delivering top-tier solutions tailored to hybrid work models, with a strong focus on productivity, ergonomics, and sustainability.

"The high-quality and innovative products from CHERRY are a perfect addition to our peripherals portfolio," says Mara Pereira, Vice President Peripherals Europe at TD SYNNEX. "This collaboration allows our partners easy access to high-performance input devices that meet today’s hybrid workplace requirements."

CHERRY products are compatible with leading operating systems and devices, ensuring seamless integration into various IT environments. Partners can now easily access CHERRY’s solutions through TD SYNNEX’s eCommerce platform, InTouch, benefiting from a smooth and efficient ordering process.