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CHERRY Press

Here you will find the latest news and informative press material from CHERRY.

Latest news

CHERRY XTRFY H3 Wireless

H3 Wireless: CHERRY XTRFY launches its first multi-platform wireless gaming headset

CHERRY is expanding its portfolio with a significant innovation in the audio sector: With the CHERRY XTRFY H3 Wireless, the company is launching its…

TD Synnex | CHERRY

CHERRY Expands Distribution Partnership with TD SYNNEX in the EMEA Region

CHERRY announces a strategic expansion of its distribution partnership with TD SYNNEX (SNX).

Alexander Hecker CHERRY

Cherry SE appoints Alexander Hecker as Senior Vice President Global Peripherals

Alexander Hecker will assume the position of Senior Vice President Global Peripherals for CHERRY’s newly restructured business at CHERRY on 1 February…

cherry new gaming products 2025

CHERRY unveils new 2025 gaming and office peripherals at CES

CHERRY will present a preview of its latest developments in the gaming and office sectors.

Red Bull Gaming Garden

CHERRY XTRFY brings cutting-edge technology to the new Red Bull Gaming Garden in Munich

Attention gaming fans: The Red Bull Gaming Garden in the SAP Garden is a new attraction for the e-sports scene in Munich, and CHERRY XTRFY is right in…

CHERRY XTRFY expands its esports product portfolio with Team Vitality

CHERRY XTRFY will be offering two mousepads, the M68 Pro wireless mouse and the K5V2 keyboard, in a limited edition Team Vitality design.

CHERRY XTRFY launches two new gaming keyboards, the K4V2 and the MX 8.2 TKL WIRELESS XAGA

CHERRY XTRFY is launching two new tenkeyless keyboards with exciting designs: The K4V2 and the MX 8.2 TKL WIRELESS in the XAGA edition are now…

CHERRY SmartLink receives product approval from gematik

CHERRY Digital Health has reached a significant milestone as the company receives an official product approval from gematik for the eHealth CardLink…

CHERRY becomes TI-M provider

CHERRY Digital Health is launching a TI-Messenger developed by Awesome Technologies on the German market.

STREAM DESKTOP COMFORT

CHERRY launches new wireless mice and a full office set with keyboard

CHERRY presents three new office products with wireless function: the CHERRY STREAM MOUSE COMFORT, the STREAM DESKTOP COMFORT and the MW 2200.

New Terminal Management System from CHERRY

Being close to patients in critical moments: Johanniter-Unfall-Hilfe deploys new Terminal Management System from CHERRY

CHERRY SE secures major listing in UK with Currys

CHERRY XTRFY, the specialist in high-quality gaming products has secured a listing with Currys. CHERRY XTRFY products are available online from today…

CHERRY XTRFY presents long-awaited product launches at Gamescom 2024

CHERRY XTRFY is presenting a whole series of exciting product launches at this year's gamescom. These include the long-awaited wireless M64 and M68…

CHERRY Enter Excellence

CHERRY strengthens channel strategy with new executives

Cherry SE is further expanding its expertise in channel marketing and e-commerce.

Nina-Maria Werly named Chief of Staff at Cherry SE

Cherry SE continues on its path of modernisation and transformation, and has appointed Nina-Maria Werly as Chief of Staff as of 1 August 2024.

Further information

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Office Keyboards

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CHERRY Headquarter Auerbach i.d. Oberpfalz

About CHERRY

American Entrepreneurship coupled with German Engineering encompasses the history and future of CHERRY. Immerse yourself in CHERRY's long history and find out more about our company.