CHERRY strengthens channel strategy with new executives
08/2024 - Back to overview
Cherry SE is further expanding its expertise in channel marketing and e-commerce.
München, 15. August 2024 – Cherry SE, the world's leading manufacturer of computer input devices and mechanical keyboard switches, is further expanding its expertise in channel marketing and e-commerce. Julia Kühnberger takes over the position of Head of Amazon & Director-to-Consumer, while Christian Kast has been Head of Channel Marketing EMEA since July and is responsible for the established sales channels in Europe.
Enter Excellence – a brand promise that drives CHERRY as a solution- and customer-oriented company to constantly create innovations and meet the needs of the market. CHERRY understands the challenges of the trade and aligns its offerings and sales strategies accordingly – even at an executive level. "I am pleased to welcome Julia and Christian as experienced leaders to our team. Their extensive expertise will enrich our business model and significantly contribute to further strengthening our relationships with customers as well as our distribution partners," said René Schulz, Vice President Business Unit Peripherals, Cherry Europe GmbH.
Christian Kast brings extensive experience from his many years of work, including at Jabra, and leads the Channel Marketing Team at CHERRY as Head of Channel Marketing EMEA. The 50-year-old industrial engineer supports CHERRY's channel partners with his international team through innovative go-to-market strategies to further expand the successful marketing of high-end input devices and solutions in the areas of gaming, office, and healthcare.
Julia Kühnberger brings her deep expertise in e-commerce to CHERRY as the new Head of Amazon & Direct-to-Consumer. Previously, she was significantly involved in the development of the international e-commerce platform at Douglas, with a focus on process optimisation and stakeholder management. Most recently, at BEELINE, she was responsible for establishing new sales channels and led the Marketplace Partner Management Team. In her new role at CHERRY, she will take responsibility for Amazon and Direct-to-Consumer activities in Europe. She will lead a specialised team to develop strategies for maximising revenue, and will work closely with interdisciplinary teams tofurther optimise the shopping experience as well as key partnerships.